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Services
Crop Protection
Over the past four years, we have worked hard in developing our own portfolio of crop protection products that cover a substantial portion of the requirements for the crops cultivated in Pakistan. We currently have a range of over 40 products with our supply sources carefully selected for quality. Our product range covers the following categories:
1. Insecticides
2. Herbicides
3. Fungicides
4. Miticides
Within this time, we have also built a strong team of 60 technical officers (on four-wheel vehicles) and over a hundred 100 field officers (on motorcycles) that constantly provide field services to the farmers of Pakistan. With the investment made in product development and infrastructure, we have been able to capture a market share of 3.3% in a relatively short span of time. The addition of DuPont products has given us that extra edge from other companies that we compete with. We have already surpassed the sales of two leading national companies, NICL (Jaffer Brothers) and Pak Agro.
Future Plans
Our future plans for the crop protection business is to start concentrating on branding the generic products that we sell. Branding will give our products the differentiation that we need to obtain better margins and sales on our products. Although it is a three year process, we can improve our gross margins by almost 10%-15%. We will also focus on filling in the gaps in our portfolio with products from other companies. We are already in discussion with BASF and DAS for adding some of their products to our range.
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Crop Protection